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Whether to Freelance or to Own a Company?
In working as a director and also as an owner of a video production company for 10 years, there are many different categories of relationships I have experienced. There is the all-crucial client...
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Why Every Director Needs an Assistant Director (AD)
As the Velvet Underground famously sang, “I’m Beginning to See the Light.” Or at least a recent project I was slated to direct forced me to turn my eyes even more towards a light to which I’ve already...
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Lens Comparison Guide for Creatives RED Dragon 4K
Sometimes when I’m in the thick of pre-production on a new television advertising spot, I’m tempted to put all of my emphasis on the obvious questions: Who will be the cinematographer? What camera...
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When did doing something ‘like a girl’ become an insult?
Proctor & Gamble recently took on a self-esteem issue in their new Always “Like a Girl” ad. They object to the age-old expression that is always used to express a weak or lesser form of anything...
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Ad of the Day – Under Armour “I Will What I Want”
This new Under Armour campaign aims to empower, not just female athletes, but athletic females. This first spot stars Misty Copeland, a ballerina soloist, in “I Will What I Want,” as a young voice...
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The Video Production Bible
Aside from being creative, cost effective, and likeable, if you want you want to have a great film or commercial video production shoot you have to have a visual plan for clients and crew. Every...
View ArticleDIRECTOR’S CUT WEDNESDAYS: Storytelling the New “Black”
There’s never been a successful brand that didn’t have a great story, and in today’s marketplace when there may be smaller differences between products or services, the better brand storyteller takes...
View ArticleWe Finally Installed Lion OS X! Review & Tips
So after 7 months we finally, and a little hesitantly I might add, upgraded to Apple OS X Lion from Snow Leopard! This upgrade was for a Macbook Pro, 4 GB RAM, 2007 model and an iMac. NOTE: we didn’t...
View ArticleYour Business Story
If you’re a small business with a story to tell, here’s a tool to help you get the word out: “My Business Story” from Google and American Express. //www.youtube.com/watch?v=2khgMZVR87s As a boutique...
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